Upgrade Your Digital Photography Studio on a Budget

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Digital photography is progressing almost as fast as the computer industry. Mega-pixels are multiplying faster than you can count them. As with all advances in technology, a higher price tag is attached. So, how do you upgrade your digital photography studio with out breaking your budget?

Let's go over a few ways to do just that.

Upgrade your Digital Photography Studio - Don't Buy New

The more mega pixels the better, I know. But, if you are using a 5.0 mega pixel camera now, wouldn't a 6.0 one be an upgrade? There is no need to spend the extra $3000 to get the newest 10 mega pixel digital camera.

There are plenty of used camera stores to find newer equipment that will fit your budget as well. KEH offers a huge selection of both new and used digital camera equipment, all of which has been cleaned and tested.

Let's not forget about eBay either. The deals there on new equipment are sometimes better then buying older used equipment. You never know when some college kid is going to sell off his $3000 digital camera just so he can make rent.

Upgrade your Digital Photography Studio - Compensatory Upgrades
Find way to stream line your business. Odds are, you don't have a lot of people working at your digital photography studio. So, you probably wont be buying equipment that saves you money by eliminating workers. Still, there is always new software coming out to help you stream line your business.

Such software may be expensive at first, but will be worth the price. Even if the software does nothing more than free up two hours in your work day, that is two more hours to make money. That is two more hours to see customers. Those customers could then turn into lifetime customers who bring your repeat business and great word of mouth advertising. All because you freed up two hours in your work day.

Upgrade your Digital Photography Studio - Upgrade Only What You Need
Upgrading your digital photography studio doesn't mean you have to spend a fortune on new gear, lights, printers, computers, and what have you. Take some time to really identify what it is in your digital photography studio that needs to be upgraded.

Lets say you bought an expensive sub dye printer years ago to start printing photographs in house. 60,000 prints later, it's just not what it used to be. This doesn't mean you have fork over a huge amount of money to buy a new one. You could out source your printing for a while or you could even look into getting the printer refurbished by the manufacturer.

Upgrade your Digital Photography Studio - Upgrade Your Staff
Not every digital photography studio upgrade is a piece of expensive new gear. Invest some of your budget by training your staff. If you have other photographers working for you, try spending some money on a training workshop. The more your employees know about their job, the better they are at it. These workshops will help increase your staffs skills, but it will also help them get a better picture of what you want. Being on the same wavelength with your employees will also help them operate more efficiently

If you have complicated software programs, consider having a sales rep come out and teach your staff about the software. This goes back the same point, the more your employees know, the better they operate. Often, sales reps will be more than happy to come out and teach refresher courses or how to use new programs free of charge. After all, the happier you are with their product, the more you will buy from them in the future.

These are just a few ways to upgrade your digital photography studio with out breaking your budget. There are always ways to pinch pennies if you think about. The biggest obstacle to get over is the, must have the new stuff, mentality. You almost never need the new stuff, it is almost certainly nothing more than a want. Think before you buy and you are sure to save money in the now and make more in the future.

Photography Insights and Techniques

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One might ask what photography is. What is the purpose of taking a photograph? For some, just a simple snap shot will do but, for others, there is more of a destiny to experience in the photograph. Photography captures a split second in time or, simply put, a moment captured in a blink of an eye. Photographers create illusions of realism which resembles the existent world with content and form that are inseparable. In effect, the photographer has generated a story all their own. 

Photography is made from anything perceived. Seeing is believing when the moment is captured on film regardless of the subject matter. No matter how many pictures are taken of the same subject by different individuals, the photographs will never be the same “style” because the subject is in the eye of the beholder. For example, you may like that shiny red 57’ Chevy in the front of the coffee shop, so you take a photograph. Your friend loves the seat in front of the coffee shop window with the reflection of the 57’ Chevy in the glass. There are two distinctly separate shots of the same subject but, emotionally, they are very different images. No two artists are identical and different viewers will never see the same photograph in the same manner. Photographs generate a mood that creates an emotion and they can be background or landscapes or nothing but a mere rust spot with texture. 

Photography not only captures that instantaneous moment in time but also captures a visual reality. Photography, when it was first invented, was used to represent the world accurately with little room or depiction of artistic ability. Thus, the photographer could have been anyone in the crowd, and that person brought forth the way things looked at the time—showing the world what is to be perceived. 

This is not the ways of photography in the 20th century. Photography is now a truly unique art form, and a photograph can hold two and three dimensional space, as well as a one point perspective. Photography gives us the opportunity for aestheticism our everyday world. Our attention is focused on what we would normally dismiss our attention focuses on seeing beyond the believable giving a visual sensation to our minds. A photograph can be captured in one-sixtieth of a second by the shutters of the camera. In effect, art happens in the “blink of an eye”. 

Since Kodak introduced the first hand held camera in 1888, giving photography a new mission and meaning, the world has never been the same. However, the technological advances have affected photography. It has strengthened the use of a camera and allowed the photographer far more precise subjective perceptions of the subject matter. According the book The World of Art, Life Magazine started publication in 1936, and American photography used photography as their tool of disclosure. “Pictures can be beautiful, but must tell facts too,” reveals the text. Photographers must include real life recognition with lines and rhythms of the surface because, without this, the photograph would be unresponsive. As an interesting insight, a horizontal photograph is peaceful; a photograph with less foreground brings dramatization and a photograph with more foreground shows nature connected with unity. 

Photography is different than other art medium, yet the classical compositions brought together by the artists of yesteryears are still used. Photography has many techniques and art forms that differ greatly. For instance, there is black and white photography that the photographer can develop easily in even a small amount of space. According to photographer and Professor of Art Mike Wonser, a dark room can be set up in a bathroom. The light must be blocked out, but the photographs can be developed in the bath tub! So, you do not need much space to work and it is magic to watch the photograph appear. Another simple technique was shared by George Jolokai. He stated “a photographer can carry a bottle of water to add shininess or reflections on the subject matter”. The magic of photography is endless. 

Another tool used in photography is the use of slow or fast shutter speeds. Slow shutter speeds can blur water, but the use of slow shutter speeds requires a tri-pod to prevent blurring the entire photograph. The water will blur because water is in constant motion but the background or other subject matter in the photograph remains still. 

Another form of photography is that of color photography. Color brings depth and musical rhythm and is a very powerful tool to the human senses. Color photography creates a complex interplay between form and content that can create dynamic color contrasts. The photograph process takes time because critical technical decisions must come from the photographer before the release of shutter that results in the capturing of an essence of time and mood on film. 

The basic elements of style, composition, and technique are the photographer’s tools for structure; it is the photographer’s imagination that leaves an impression embedded the minds of the viewer.

References 

Joloki, George (2004, Spring). Lecture Art 101, Central Oregon Community College, Bend< Oregon 

Sayre, Henry M. (2004) A World of Art (4th ed.) Pearson Prentice Hall. 

Wonser, M. (2004, Spring). Art History 203, Central Oregon Community College, Bend< Oregon

The Budget Bride's Guide to Saving Hundreds on Photography

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If you are planning a wedding, you already know how much things can add up. From invitations, venues, catering, decorations, and so on, you can quickly spend thousands of dollars on your wedding day, without even realizing where all of it went. In fact, according to theknot.com, the average wedding cost is $27,800 per couple! Think of how that money could have come in handy in case of an emergency, in putting down a down payment on a new home, or in financing a fantastic honeymoon! However, if you take control of your budget now, you can have a memorable, elegant wedding while saving thousands for your happily ever after years.

The first thing you need to do when you are planning a wedding is to decide on how much you can reasonably afford and then discuss which items are the most important to you. Many couples decide that photography is at the top of their list. Follow the tips below to have memorable pictures, while staying on budget:
Shop around for photographers

The first step in saving money in general is to find out who offers the service and how much they charge. Never accept the first offer that you receive. Call various photographers and ask them what they charge and what their service includes. Be sure to consider how much the entire cost of photography will be. For example, a photographer who charges less per hour who charges more per each picture may not be a good deal. Search through your phone book and go online to see photographer's blogs and samples of their pictures.

Think outside the (office)box

Although there are plenty of photographers who specialize in photography and have a career in photography, there are also many skilled photographers who have different day jobs, pursue photographer as an interest, or specialize in other forms of photography. Check around for people such as these who have experience in photographing weddings, but who do not depend on it for their bread and butter. Think about anyone you know who fits this criterion: someone who takes pictures for the local newspaper, a sports photographer, a friend who has taken a few photography courses, etc. They will often charge much less than photographers who make their living from inflated wedding packages. Typically anything associated with weddings is more expensive than something without the wedding association. So try to find a photographer that has similar experience with a much smaller price tag.

Get digital prints

Ask your photographer if he can photograph you with a digital camera. Any type of special effect like using sepia pictures, black and white pictures, red eye removal, coloring in certain elements like the flowers while leaving the rest of the picture muted, and so on can be completed by just a few buttons. So you won't have an effects expense passed on to you. Also, ask your photographer if he can give you the digital prints on a cd or memory card. If he does this, you will need to be sure that he has signed over the rights of ownership to you so that you can develop the pictures yourself. This step could save you hundreds, maybe even thousands, and you will only be paying for his hourly rate and the ownership rights, rather than a certain dollar amount * the amount of each picture.

Consider limiting the photographer's time

Consider the actual amount of time that you want to have the photographer around. Keep in mind that many photographers will also charge you for the time it takes to travel and set up for the pictures. Some brides want the photographer to take pictures while they are preparing for the wedding, but if you are not interested in these types of pictures, don't ask the photographer to be around during that hour. Consider having your photographer take your pictures during the important parts of the ceremony and formal posed pictures after the wedding. Then just have him stay for the first hour of the ceremony, rather than the entire event. You can still get in many of the important photos during this time, such as the first dance, the receiving line, and the cake tasting. But you can save hundreds of dollars if you do not keep the photographer around for the next 1-3 hours of the reception. And with many photographers charging hundreds of dollars an hour, this is easy money that you can pocket for your future.

Opt out of the reception

Consider not having your photographer take reception pictures at all. This will save time on moving between venues, set up, and hours off of his rate. Many brides today are opting for more photojournalistic pictures, rather than posed pics. Place a couple of disposable cameras on each guest table and ask for their help in taking pics at the reception. Be sure to leave a convenient basket for them to drop the cameras off at before they leave. For the cost of a few $5 cameras, you will wind up with hundreds of pictures to choose from without the hefty photographer's fee.

Compare packages

When deciding on a package, be sure that you are comparing what each photographer is offering you. Sometimes you will save money by going for a package deal, sometimes you may be better off deciding on a certain number of pictures, rather than a package. So carefully scrutinize the charges for each package. Also be leery of unnecessary charges: a $100 wedding photo album is not worth it when you can go to your local supermarket and buy one for $10. According to Elizabeth and Alex Lluch in Planning the Most Memorable Wedding On Any Budget, you can also save big if you place the pictures in the wedding album yourself. It might take a little time, but make a day of it with your new spouse to look back at your happy memories.

Skip the engagement photos

Although it might be nice to have pretty picture to send with your invitations or to the local newspaper for your engagement announcement, you can use alternative methods, rather than pay the hefty studio and professional photography fee. For example, if you already have existing formal photos of you and your fiancé, use those instead of opting for a multiple hundred dollar studio session. Alternatively, ask a friend with photography experience to set up a muted background or go to a natural setting and have her photograph you and your fiancé for your engagement photos. Finally, check a local family photography studio, such as Wal-mart, Sears, or JC Penny. They will have appropriate backgrounds, but charge much less than a wedding photographer.

Barter, barter, barter

If you have met with several photographers and you liked one more than the others, but he was a little too expensive, let him know that you received a better offer and see if he comes down on the price. Also, before you commit, be sure that you ask "Is this the best deal you can give me?" for even more wiggle room. In this economic time, more and more people are learning powerful negotiating skills and businesses are suffering from unprecedented losses. See how flexible your photographer will be with the price. If you can't quite get the deal you want, go with another photographer or see if your first choice can throw in a freebie, such as a free parent's album, rather than a reduction in price.

Barter some more

If you have any type of service that you complete, see if you can exchange your service for the photography or a portion of his fees. Also, if you blog or you are involved in advertising or website development, see if you can get a discount if you provide free advertising for the photographer after your event. This type of service exchange can be posted in a local newspaper ad or on craigslist.com. Alternatively, if you have a friend or relative getting married, see if your photographer will give you a discount for a positive recommendation and referral.

Consider a student photographer

Yes, it might be scary to put the future of your only wedding pictures in a non-expert's hands, but you can save big by asking a student photographer to capture your wedding day. Additionally, students are more likely to give you digital prints (see above) in exchange for them gaining experience and increasing their portfolio contents. Be sure that they have some previous experience and make sure you look at their previous work. Also, be sure that your expectations are clearly stated and make sure that they can be depended on and that they are punctual.

Regardless of which photographer you go with, be sure that you get recommendations for him, check his portfolio, and make sure that you both know what you will be getting. Be certain that any adjustments are in writing, especially if the photographer has reduced the price. Then rest assured that you have done your best to get the pictures you want, and the peace of mind you need as you begin your new life with cash in your pockets.

Tips for Your Commercial Photography Portfolio

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A great commercial photography portfolio is your calling card in the industry, and your ticket to winning clients and landing jobs as a professional photographer. Read on to learn 3 key tips that will help make your commercial photography portfolio shine, so prepare to start getting the gigs you need to advance your career. These commercial photography portfolio tips will take your clips to the next level, so that you can scale the ladder to your dream job.

1. Offer Your Commercial Photography Portfolio In A Variety Of Formats

When you hand out your commercial photography portfolio, one of the things it is crucial to communicate to a client is that when they hire you, you will do everything you can to make his or her life easy. You want to be seen as professional and responsive, and as someone who proactively anticipates your client's needs. One great way to make this impression fast is to have your commercial photography portfolio available in a number of formats, including in print, on CD, and online, as AllArtSchools suggests. When you follow this advice and have print, digital, and virtual clips available, your first question to a client can always be "What's easiest for you?", a sentence that will be music to any prospective employer's ears.

2. Pitch Your Commercial Photography Portfolio Directly To The Job At Hand.

Instead of having one commercial photography portfolio, have several, one targeted to each kind of work you're hoping to do in your career. Have you taken some gorgeous nature images? That's great, but a client who's hiring for a fashion shoot won't care! A prospective employer will hire the person who seems most likely to do a great job on the specific project at hand, so make sure everything in the commercial photography portfolio you hand to a possible client is directly relevant to the task they'll need you to do. Try doing as PhotoCritic suggests, and put together a portfolio of just your fashion work, another that highlights your nature shots, another for photos you've taken of products, and so on for each genre you've got clips for, and are seeking work in. That way, as you move forward in applying for a variety of jobs, you'll always have your most specifically relevant work at your fingertips, ready to impress your next boss.

3. Include The Right Written Information In Your Commercial Photography Portfolio.

As Marketing For Photographers and Photography points out, you don't need to include much written information in your commercial photography portfolio. However, what you do put in can make or break a client's interest in your work. By reducing the amount of text, you help keep your prospective employer engaged with the images you're presenting, which is the goal of your commercial photography portfolio. You don't need to put forward the technical information for each picture, like your equipment choices or shutter speed, because the client only cares about your end result, not about the road you took to get the shot. You should offer a brief description of what each picture is, to provide some context, and a clean, professional, and specific title for each shot, so that it's easy for clients to reference a particular image in your commercial photography portfolio when they're in discussion with you, or with any colleagues who may be involved in making the decision to hire you.