Photo Credit: celtics baby clothes
Digital photography is progressing almost as fast as the computer industry. Mega-pixels are multiplying faster than you can count them. As with all advances in technology, a higher price tag is attached. So, how do you upgrade your digital photography studio with out breaking your budget?
Let's go over a few ways to do just that.
Upgrade your Digital Photography Studio - Don't Buy New
The more mega pixels the better, I know. But, if you are using a 5.0 mega pixel camera now, wouldn't a 6.0 one be an upgrade? There is no need to spend the extra $3000 to get the newest 10 mega pixel digital camera.
There are plenty of used camera stores to find newer equipment that will fit your budget as well. KEH offers a huge selection of both new and used digital camera equipment, all of which has been cleaned and tested.
Let's not forget about eBay either. The deals there on new equipment are sometimes better then buying older used equipment. You never know when some college kid is going to sell off his $3000 digital camera just so he can make rent.
Upgrade your Digital Photography Studio - Compensatory Upgrades
Find way to stream line your business. Odds are, you don't have a lot of people working at your digital photography studio. So, you probably wont be buying equipment that saves you money by eliminating workers. Still, there is always new software coming out to help you stream line your business.
Such software may be expensive at first, but will be worth the price. Even if the software does nothing more than free up two hours in your work day, that is two more hours to make money. That is two more hours to see customers. Those customers could then turn into lifetime customers who bring your repeat business and great word of mouth advertising. All because you freed up two hours in your work day.
Upgrade your Digital Photography Studio - Upgrade Only What You Need
Upgrading your digital photography studio doesn't mean you have to spend a fortune on new gear, lights, printers, computers, and what have you. Take some time to really identify what it is in your digital photography studio that needs to be upgraded.
Lets say you bought an expensive sub dye printer years ago to start printing photographs in house. 60,000 prints later, it's just not what it used to be. This doesn't mean you have fork over a huge amount of money to buy a new one. You could out source your printing for a while or you could even look into getting the printer refurbished by the manufacturer.
Upgrade your Digital Photography Studio - Upgrade Your Staff
Not every digital photography studio upgrade is a piece of expensive new gear. Invest some of your budget by training your staff. If you have other photographers working for you, try spending some money on a training workshop. The more your employees know about their job, the better they are at it. These workshops will help increase your staffs skills, but it will also help them get a better picture of what you want. Being on the same wavelength with your employees will also help them operate more efficiently
If you have complicated software programs, consider having a sales rep come out and teach your staff about the software. This goes back the same point, the more your employees know, the better they operate. Often, sales reps will be more than happy to come out and teach refresher courses or how to use new programs free of charge. After all, the happier you are with their product, the more you will buy from them in the future.
These are just a few ways to upgrade your digital photography studio with out breaking your budget. There are always ways to pinch pennies if you think about. The biggest obstacle to get over is the, must have the new stuff, mentality. You almost never need the new stuff, it is almost certainly nothing more than a want. Think before you buy and you are sure to save money in the now and make more in the future.
No comments:
Post a Comment